PGIM Investments has appointed Rochus Appert to the new role of the group’s country head of Switzerland.
Appert, who will be based in Zurich, will lead the US asset manager’s wholesale distribution strategy for the Swiss market.
“PGIM Investments has been continuing to grow and develop its presence across Europe,” said Matt Shafer, head of international distribution at PGIM Investments. “Appointing a dedicated country head for Switzerland underpins the evolution of our business in Europe and strengthens our commitment to the Swiss market. It aligns with our broader focus on developing strong and lasting partnerships with key financial intermediaries globally.”
He added: “We are seeing strong investor appetite for actively managed investment solutions in the region, especially across fixed income, equities and alternatives, asset classes in which PGIM excels. Rochus has the experience, expertise and skill-set to take our business in Switzerland to the next stage of its growth, and I’m very excited to welcome him to the business.”
Appert joins PGIM from Columbia Threadneedle where he was most recently head of discretionary sales, Switzerland. Prior to that, Appert held various senior roles including head of intermediary sales for central Europe at BMO Global Asset Management – prior to its acquisition by Columbia Threadneedle — as well as at State Street Global Advisors, Credit Suisse and WestLB.
PGIM Investments is part of PGIM, the $1.2tn (€1.12tn) global investment management business of Prudential Financial.