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Swiss private bank announces new asset management brand


The Swiss private bank’s new brand for its asset management activities is J. Safra Sarasin Asset Management.

The firm said the asset management arm aimed to deliver strong, long-term investment performance, and would allow a greater focus on the needs and expectations of its institutional clients and partners.

The bank’s head of asset management, treasury and trading, Daniel Belfer said: “While the new brand remains part of the bank and continues to benefit from its global competencies and infrastructure, we wish to approach the market as a distinct recognizable fully-fledged asset manager”.

“We are confident that this new J. Safra Sarasin Asset Management brand will enable us to strengthen current relationships and develop new ones,” he said.

Jassmyn Goh

Jassmyn reported from Sydney to New York to Jakarta before joining Expert Investor. She was most recently Features Editor at Money Management and Super Review in Sydney.

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