Rahim Daya has been appointed chief executive of Barclays Bank (Suisse) and will relocate to Geneva, where he will be responsible for positioning the business for growth in the region.
Daya is currently head of the Middle East Market for Barclays Private Bank, a role which he will retain. He will report into Gérald Mathieu, who recently became head of Barclays Private Bank, Europe, & Middle East and chief executive for Barclays Monaco.
Daya has spent the past two years based in Dubai. Prior to moving to the Middle East, he was head of business transformation for Barclays Private Bank. He started his career at RBS, where he ran various strategic projects globally for the retail and wealth businesses.
Commenting on his promotion, Daya said: “Switzerland is the home of international private banking, where we see many opportunities to further strengthen and develop relationships with family offices and ultra-high net worth clients.”